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How do you inspire your customer from the get go?

Posted by Lesley Roberts | 26.09.11


Over the last few weeks I have been working with a number of sales teams specifcally challenging each sales person to make a commitment to  choose to stand out so that the experience the customer has with you is memorable and inspiring.

From the ‘get go’ the impression you create is what sets the platform for inspiring someone to buy from you. 

If you are committed to being the best you can be then think about what your 1% difference will be not just today but what you will do to change your habits by just 1%?  That’s the size of the small change you need to make to achieve a BIG difference in your sales success.

Give these sales tips a go today and practice them over the weekend so that you stand out and inspire your customers to great buying decisions.


Top Tip for Today …


Really work on your first impression and how effectively you greet your customer and welcome them into your sales environment.  What is it you do that helps them to feel comfortable in their enquiry yet respecting of you as a professional? 

  • Stand out by meeting the customer in the neutral zone between your desk and the door
  • Shake hands so that you exchange names and use the customer name; personalise the experience
  • Invite your customer to ‘take a seat while you tell me what you are looking for’
  • Try opening with a close ‘have you come to buy for yourselves today?

Choose to make an impression that shows you want to help the customer to make the best buying decision of their lives.  That looks, feels and sounds different to appearing to be yet another sales person who has a lot to sell on their site!


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